A modern design that conveys emotion
The new touzeau.swiss website has been designed to offer a warm, elegant visual experience that is faithful to the company's DNA. Inspired by the world of chocolate and the Swiss art of living, the design focuses on sobriety and finesse: refined colours, balanced typography and immersive visuals create a premium atmosphere. Every detail has been designed to enhance Touzeau's creations while ensuring intuitive navigation. Discreet animations and fluid transitions enhance immersion, giving visitors the impression of browsing through an exceptional digital showcase. It's a truly top-of-the-range showcase, where tradition and modernity come together perfectly.
A fluid, optimised user experience
As well as aesthetics, the emphasis has been placed on ease of use. Navigation has been simplified with a clear structure and optimised menus to guide users quickly to what they are looking for. Whether on a computer, tablet or smartphone, the experience remains fluid and consistent thanks to the responsive design. The product pages are carefully presented with high-resolution photos, precise descriptions and personalised suggestions. The aim is to make it easier to discover the creations and encourage exploration. User tests carried out beforehand have enabled us to adjust each stage to offer a fluid, frictionless experience that highlights the richness of Touzeau's offering.
A complete and practical e-commerce solution
The site now includes a high-performance e-commerce space, designed to meet the expectations of today's customers. Order management has been simplified, with a clear and rapid purchasing process: add to basket, validate and secure payment in just a few clicks. Payment methods include traditional bank cards and Twint, as well as innovative solutions ready for the new technologies of Web3. The 'Shop' section is enhanced with precise filters, making it easy to find new products, promotions and must-haves. What's more, loyal customers benefit from a personalised experience, with clear tracking of their orders and quick access to their preferences. It's a digital shop designed to be both functional and enjoyable.
Delivery, innovation and the digital future
Touzeau does not stop at simply launching an online store: the logistical and technological dimension has also been strengthened. Customers can now take advantage of fast, reliable delivery services, with several options to suit their needs, from in-store collection to express delivery. The ergonomic order tracking system keeps customers informed in real time. What's more, the site has been designed to be scalable, already incorporating foundations compatible with the uses of the future: Web3, interactive experiences and new forms of digital loyalty. So this new site is not just a sales tool, but a veritable ecosystem, designed to support Touzeau in the years to come.
